With a community focussed approach, Earthly has a socially aware and ethically centered mindset with a focus on clarity and purpose.

We believe that disrupting the traditional manner in which toothpaste is delivered will lead to sustainable growth, best practices and a better future for all.


Every process we undertake has zero impact on the environment. Our zero-waste goal is to help people make the switch to a sustainable way of living and to create a world where all discarded materials become resources for others to use. We design, develop and manufacture products using processes to systematically avoid creating toxic gases and waste.


Through our zero-waste policy, we hope to eliminate all discharges to land, water or air that can be a threat to planetary, human, animal or plant health. While our policy includes recycling, it’s about taking a ‘whole system’ approach to the vast flow of resources and waste that we create as a society. Our ultimate goal is to maximise recycling, eliminate waste and reduce consumption by creating products that are made to be reused, repaired or recycled back into nature or the marketplace.


Looking after the environment is about so much more than protecting our forests, oceans and animals.


It’s an ethos and a way of life whereby we consider the greater impact of every action we take. At Earthly, doing good is what we’re all about. All our products and processes are environmentally sound, exceeding all COP26 objectives.